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      Industry

      Hard Rock Bet Casino Hits 2,000 Games In New Jersey Library

      Milestone reached exactly one year from Hard Rock Bet’s launch in New Jersey

      By Ziv Chen

      Last updated: September 7, 2024

      1 min

      Hard Rock Bet has announced that the New Jersey version of its online casino now features more than 2,000 casino games. The multitude of options include slots, roulette, blackjack, craps, video poker, and live dealer games.

      These titles are supplied by over 40 game developers and providers, such as Games Global, Playtech, IGT, White Hat Studios, Evolution Gaming, and Aristocrat Interactive.

      “We’re incredibly proud of the experience we’ve built in just 12 months since launching Hard Rock Bet in New Jersey,” said Grant Williams, Hard Rock Digital’s SVP of Casino. “Players are noticing. It’s not just the 2,000 gaming options from top providers, but also the exclusive experiences we’re providing and the platform’s continued evolution with enhanced promotions, personalization, and complementary omnichannel activations in Atlantic City,”

      Hard Rock Bet’s growth in a year

      The Hard Rock statement announcing the 2,000-game milestone noted that the achievement came exactly one year from Hard Rock Bet’s launch in New Jersey. While Hard Rock had operated an online casino under the Hard Rock Atlantic City brand since 2018, in August 2023, it relaunched its platform with an integrated sportsbook under the name Hard Rock Bet.

      When Hard Rock Bet first went live, less than 1,000 games were available, but the casino has seen rapid growth in 2024. The library has expanded from 1,500 games in March, and Hard Rock estimates it has since added 100 games per month to reach the 2,000-game total. 

      Some games that have helped Hard Rock Bet reach this figure include recent releases from top industry developers. IGT’s online department, PlayDigital, released the online version of one of its most popular land-based slot machines, Prosperity Link Wan Shi Ru Yi, now available at Hard Rock Bet. Additionally, Hard Rock teamed up with AGS in June to launch an exclusive Hard Rock slot for New Jersey, Hard Rockin’ Reels. 

      Hard Rock rose to fourth in online casino gross gaming revenue in New Jersey in June, with $10.7 million, nearly doubling its total from June 2023. This put the firm behind only the big three in NJ iGaming: Golden Nugget ($51.5 million), Resorts Digital ($48.6 million), and Borgata ($42.9 million) for the month.

      Since the turn of the year, Hard Rock Bet’s presence in the U.S. online casino and sports betting market has grown significantly. After the U.S. Supreme Court refused to hear the lawsuit looking to stop Hard Rock’s sports betting operations in Florida, the operator has been the only online sports betting provider in the Sunshine State.

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