Stakelogic And GAN Partner For Social Casino Gaming In The US

Online casino content developer Stakelogic has entered into a strategic partnership with GAN. This collaboration aims to integrate Stakelogic’s slot games and live dealer offerings into GAN’s social casino platforms.

As part of this alliance, GAN will distribute Stakelogic’s hybrid slot games, notably the Spin-to-Win Live Jackpot Game Show and the Super Wheel Live Dealer Bonus Game. These titles blend traditional slot mechanics with live casino elements.

Additionally, Stakelogic’s premium live dealer games, including roulette and blackjack, as well as interactive live game shows like Super Stake Roulette 5,000X and Super Wheel — The Live Game Show, will become accessible across GAN’s social casino platforms.

The announcement about the partnership does not specifically mention social casinos with a sweepstakes prizing element, though increasingly in the U.S. market the two product types tend to go together.

With this new collaboration, the announcement indicates GAN’s social casino partners will benefit from custom-branded slots and live products specifically designed for their platforms, enabling a personalized gaming experience for their users.

This partnership is part of Stakelogic’s broader strategic vision of expanding its footprint in the U.S. market. Last year, Stakelogic made significant industry news by partnering with Bally’s.

Sega Sammy Holdings Inc., a Japanese entertainment conglomerate, announced in July 2024 its acquisition of Stakelogic for $136 million. The integration of Stakelogic’s offerings is expected to significantly strengthen Sega Sammy’s presence in the U.S. market.

Social, retail, and iCasino crossover

As online casinos continue to produce significant revenue in the states in which they are legal and regulated, a recurring question is whether iGaming is detracting from retail casino revenues. A study earlier this year by Eilers & Krejcik Gaming (EKG), commissioned by iDevelopment and Economic Association (iDEA) Growth, indicated that iGaming is not cannibalizing brick-and-mortar casinos.

The research led to the conclusion that online casinos not only serve as an additional revenue stream for land-based operators but have also enhanced retail earnings.

The study analyzed data from states that have legalized online casinos and found an average quarterly revenue increase of 2.44% for land-based casinos following the introduction of iGaming.

Notably, Michigan was among the states showing significant growth, highlighting the complementary relationship between the online and retail gaming sectors.

EKG released an additional study this week, focused on Michigan, which indicated the presence of social and sweepstakes casinos do not negatively impact regulated iCasino revenue.

VGW and other significant players in the sweepstakes casino market exited Michigan in December 2023, and EKG reported that since those departures, Michigan iGaming revenue growth has actually been slower than all online casino states except New Jersey.