ESPN BET And ESPN Deepen App Integration With ‘Mint Club’
More personalized sports betting experience arrives at key point in ESPN/PENN relationship
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ESPN BET and ESPN announced the creation of “Mint Club” on Wednesday morning, offering accountholders of the mobile sportsbook who also have ESPN accounts a more personalized sports betting experience.
The most notable feature of ESPN Bet Mint Club is the enhanced bet tracking available on the ESPN app. Members will be able to track their online sports wagers on the Scores section of the ESPN app, including upcoming bets and progress on parlay wagers.
Members will also be able to filter their scoreboards to focus on games they have placed bets on through ESPN BET. This is an enhancement of the current ability for users to track bets from the ESPN app home screen.
A high-stakes enhancement
Mint Club members will have events highlighted across the top of the ESPN BET home screen that creates ease in finding, tracking, and placing wagers on their favorite teams. They will also have access to weekly promotions and giveaways including deposit bonuses, profit boosts, and Mint Club merchandise.
The Mint Club is free and instantly available to all users who link their two accounts. ESPN and ESPN BET are planning further features including live updating bet tracking and enhanced promotions.
The Mint Club launch comes at a time when ESPN BET continues to struggle to gain market share as a second-tier sportsbook in a group that includes BetMGM, Fanatics Sportsbook, Caesars, and bet365.
ESPN is in the second year of a 10-year, $2 billion agreement with PENN Entertainment signed in the summer of 2023. That came after PENN cut ties with its Barstool Sportsbook brand amid similar shortcomings in attaining market share.
During a quarterly conference call in late February, PENN Entertainment CEO Jay Snowden acknowledged either side could exercise an opt-out clause in 2026 if market share does not improve.
Snowden originally targeted a 7% market share in terms of online sports betting handle for 2024, but ESPN BET failed to deliver that metric in most states and has struggled to gain traction in New York after its late-September launch in that major market.
