A Whale Of A System: Inside The Online Gambling VIP Economy
A deep dive into sports and casino VIPs, whales, the difference, and the problems lurking beneath the surface. If you want to know where this may be going, look to the U.K.
August 27, 2024
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Features
Reel Lives: Invariant Communications Pro Caroline Ponseti On Owning The Issue, Mental Health Awareness, And DC’s Food Scene
The former AGA media relations director now works across industries in governmental relations and keeps a pulse on the gambling industry.
May 30, 2024
How Google Search Updates Turned Affiliate-Media Partnerships Into Costly Zombie Deals
"Now, after May 5, those sites are missing from searches, which has boosted affiliates' core content but leaves affiliates trapped in what increasingly looks like costly zombie deals — in some cases, deals with eight-figure annual guarantees and highly unfavorable revenue splits."
July 1, 2024
Reel Lives: The AGA’s Bill Miller On Helping The Industry Through COVID, The Sports Betting Explosion, And Coaching His Kids
The American Gaming Association exec talks helping the industry through COVID, the sports betting explosion, coaching his kids, and more.
May 30, 2024
Competition Heats Up In Geolocation Services, ‘Juicy Niche’ Of iGaming Market
“I think regulated operators are probably spending ballpark $200 million to $250 million a year on geolocation. Before we showed up, essentially GeoComply had all of that. We've now taken, admittedly a small bite, so far, but hopefully more.”
June 5, 2024
Reel Lives: Sporttrade COO David Huffman On An Operator’s Challenges, A CEO Who Leads By Example, And Betting On Birth Weights
"We have years and years of work left. I don’t see myself aspiring to do anything different until we can make Sporttrade a household name."
May 16, 2024
Six Ideas For How Online Casino Proponents Can Get New Legislation Over The Finish Line
After 2025, expectations for expansion get rosier. In the meantime, the focus turns to what can be done to make growth happen.
June 13, 2024
Reel Lives: Strive Gaming CMO Jamie Shea On Soaking Up Knowledge, LTVs, And Stray Cats
"My first role in the industry was actually at the Sands under Bob Gregorka. Sheldon Adelson had bought it and it was broken down, like old school Sands. There were stray cats everywhere. It was just a funny book, and that was my entree to the business."
May 7, 2024
Senator Behind Bill To Ban Credit Cards For Online Gambling Feels Obligation ‘To Try To Deter Addiction’
“Gambling has become very easy and convenient, but it’s supposed to be entertainment,” Pennsylvania Sen. Wayne Fontana said.
May 2, 2024
Reel Lives: GMA Consulting’s Pat Eichner On Unveiling The PointsBet-NBC Sports Pact, Being Outdoors, and Storytelling
GMA Consulting communications guru Pat Eichner talks about his career, his love for being outdoors, and just being happy.
May 2, 2024
Reel Lives: SBC Americas Editor Jessica Welman On Gaming Conferences, Poker Media, And The Book She’ll Someday Write
The SBC Americas editor talks pros and cons of gaming conferences, her start in poker media, the book she'll someday write, and more.
April 25, 2024
‘Influencers’ Provide Some Of The Most Effective Marketing Casinos Could Ask For
Operators want to work with influencers to tap into the sense of community they create as they showcase the product.
April 25, 2024