Horseshoe Online Casino Launches In New Jersey

Horseshoe Online Casino has now added a fifth stitch to its saddle, launching in New Jersey on Tuesday following successful launches in Michigan, Pennsylvania, West Virginia, and north of the border in Ontario.

Since debuting in Michigan in October, Horseshoe Online Casino is helping to extend Caesars’ multi-brand strategy for iGaming, as it joins the established Caesars Palace Online Casino, Harrah’s, Tropicana, and the Caesars casino found in the sportsbook app.

“The Horseshoe brand is anchored by a promise to put the player first,” Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital, said at the time of the Michigan debut. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”

The platform aims to recreate the ambiance of the physical Horseshoe casino experience, featuring the brand’s signature gold horseshoe iconography throughout its interface. Its multi-lobby navigation layout mirrors a real casino floor, with dedicated areas for high-limit slots, private live-dealer tables, and various poker and roulette variations.

Players can explore exclusive Horseshoe-branded games developed through partnerships with major gaming providers, including Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches LuckyTap by Design Works Gaming.

Rewards and more

The platform integrates with Caesars Rewards, allowing U.S. players to earn credits redeemable at over 50 Caesars destinations across North America. Special promotions offer chances to win real-world experiences at locations like Horseshoe Las Vegas, including travel credits, dining experiences, and VIP nightlife packages.

Caesars’ multi-brand strategy is not unique in the Garden State. For instance, BetMGM operates its BetMGM online casino, along with Wheel of Fortune, Borgata, and Party Casino. 

The Horseshoe brand itself dates back to 1951 in Las Vegas, when famed casino owner Benny Binion bought controlling interest of the Eldorado Club and the Apache Hotel and re-christened it Binion’s Horseshoe. The current Vegas incarnation of the Horseshoe — owned by Caesars — started its life as the MGM Grand Hotel and Casino in 1973 before turning into a Bally’s in 1986. In 2022, Caesars rebranded it as the Horseshoe as a nod to Binon’s original property, which is now known as Binion’s Gambling Hall.