Bespoke Betting: Epoxy.ai Is Helping To Personalize The Gambling Experience
The company is taking a page from Netflix and Spotify and applying it to gambling, basically curating promos and the like for players
2 min
Netflix suggests your next binge-watch. Spotify curates your perfect playlist. And now Epoxy.ai wants to do the same for your sports betting experience.
“When people think about AI, your mind goes all over the place,” says Chris Reynolds, co-founder and CEO of Epoxy.ai. “What we’ve built is a personalization platform for gaming operators and media companies to personalize their user experience.”
The concept is deceptively simple: Give bettors what they want, when they want it. Working with operators like Flutter and tribal casinos including Four Winds, Mohegan, and Northstar, Epoxy.ai is transforming how sportsbooks interact with their customers.
Take Flutterās Paddy Power, which sends between 300,000 and 500,000 email messages to users weekly. Previously, these communications were one-size-fits-all.
“You and I would get the same parlay or the same single bet based on a big event that’s happening,” Reynolds said. “Even if you never bet on football or soccer, you’d get the same offer or the same promotion.”
The solution? A sophisticated platform that analyzes betting patterns while maintaining user privacy.
“We stay away from PII (personally identifiable information) because it’s just another layer of audit and securitization that we have to support,” Reynolds notes. “We don’t need to know who you are. We just need to know your betting preferences.”
For tribal operators like NorthStar in Ontario, the technology personalizes the entire sports betting experience.
“You’ll open up the app if you were up in Ontario and probably if you were a hockey fan, say a Leafs fan, the first offer that you’re going to see is a Leafs offer based on the type of bet you like, whether it’s a single or a parlay,” Reynolds said.
Brick and mortar
The company’s reach extends beyond mobile apps. At Four Winds Casino, they’ve integrated their technology into physical betting kiosks, personalizing the experience when players use their loyalty cards. They’re even working with LG to personalize sports content within their smart TV environment.
Reynolds and his team aren’t newcomers to sports technology. Before Epoxy.ai, they built an AI-based game center application that was acquired by Comcast in 2016. That platform enabled features like real-time statistics and personalized fantasy information during live sports broadcasts.
Post-PASPA, they saw an opportunity in the emerging U.S. sports betting market.
“All most operators did was look to Europe and said, ‘I’m just going to go license all that stuff, bring it to the United States,'” Reynolds says. “You’re focused on how much it’s costing you to acquire a customer, but no one was focused on the experience.”
Reynolds and his team are all about the experience.
Looking ahead, Reynolds sees personalization becoming not just a feature, but a necessity in sports betting.
“If you see the trends, personalization of the experience is going to become pervasive because it has to,” he says. “Operators are spending too much money to acquire guys like you and I and get us on their platform. They’re spending too much money to re-engage us, and there’s very little differentiation in the market today.”
For an industry that’s rapidly evolving, that differentiation might be exactly what operators need.
