• Industry
    • Opinion
    • Features
      • iGaming Data
      • Sports Betting Data
    • Finance
    • Online Casinos
    • Podcast

      Industry

      Five Months Of Year-Over-Year Decreased Handle Point To Maturation Of New Jersey’s Sports Betting Market

      The numbers are still green and growing in the other, younger jurisdictions

      By Brett Smiley

      Last updated: February 4, 2025

      1 min

      atlantic city night

      While there are still a handful of states yet to report December or fourth quarter 2024 results for sports betting handle and gross gaming revenue (GGR), there’s an interesting row of red in New Jersey that may tell an important story about the state of legal U.S. sports betting.

      From August through December in New Jersey, the legal sportsbooks collectively reported handle figures that represented year-over-year declines of various percentages:

      • August: -3.7%
      • September: -16.1%
      • October: -12.5%
      • November: -24.5%
      • December: -5.4%
      (Click to Enlarge)

      For the year, buoyed by a boisterous January 2024 plus March Madness, handle was up 6.7% for the year in the Garden State. (Data and estimates supplied by Alfonso Straffon.)

      A similar trend to the one flagged in this article emerged in 2022, but that was amid the earliest phases of the launch of New York’s legal sportsbook market, before a mighty rebound in 2023. Also in 2023 and through approximately April 2024, the infamous “whale” who had brought his action to DraftKings and Fanatics sportsbooks in New Jersey was helping to lift the numbers, temporarily raising Fanatics to a nearly 25% market share in NJ at one point. 

      But with that adjustment now in the past, the point is that New Jersey may now qualify as a mature market that has about reached its ceiling in the seventh football season of the post-PASPA era.

      Silver State wears red, too

      Meanwhile, handle figures are mostly colored green in every other jurisdiction except, of course, Nevada, which also saw YoY decreases across all four fall football months this year. 

      There are various other potential forces in play, such as the emergence of “sweepstakes sportsbooks” like ProphetX, Fliff, and Novig, and for some bettors perhaps a return to offshore and pay-per-head sportsbooks, or local bookies.

      However we apportion the contributing factors — let’s throw in inflation lowering discretionary income in general — signs point to high water marks for the NJ market, the most legacy state except Nevada.

      Next season, barring some rapid regulatory snapback, New Jersey’s roster of legal shops and those every other state may also have to contend with Kalshi and its ilk offering quasi-sports betting event contracts on various exchanges and trading platforms, now including Robinhood. 

      Indeed, growth is not infinite. (Tell the shareholders that.) And the publicly traded sportsbooks may need to do so in the next round of earnings calls … which is why you see DraftKings exploring ideas such as parlay boost subscriptions. More ideas surely to come from DraftKings, some of them heinous and others maybe with real potential.

      Get Weekly Email Updates

      Covering all aspects of regulated U.S. online casinos, iGaming, sweepstakes, and more

      Related Posts

      Better To Be Lucky Than Good? The Supreme Court Of Pennsylvania Will Take Up Question Of What Constitutes ‘Skill’ Gaming

      Sportsbook VIP Market Heats Back Up Ahead Of Football Season

      A mobile phone displaying on online roulette table

      New Jersey Shines Light On Online Gaming Market With Detailed Revenue Reporting

      slot machines cosmopolitan

      Spin Cycle: MGM $8.5M Settlement, DraftKings $10M Settlement Highlight Week In Gambling

      Recommended Read

      us online casino igaming data

      Industry

      US Online Casino Data — Market Share By Brand, Gross Gaming Revenue Stats, And Taxation

      There’s More…

      Industry

      Ruddock Report: Online Casino Opponents Gang Up Against Legalization

      March 24, 2025

      Steve Ruddock

      atlantic city aerial

      Industry

      New Jersey Operators Exceeded $1 Billion In iCasino Revenue In First Half Of 2024

      The numbers are huge, but the data suggests that early in the second decade of NJ iGaming, the market may soon be approaching full maturity.

      July 16, 2024

      John Brennan

      slot machines cosmopolitan

      Industry

      Spin Cycle: ESPN Bet’s Delayed New York Arrival, RG Investment On The Rise Highlight Week In Gambling

      September 27, 2024

      Eric Raskin

      draftkings at casino queen

      Industry

      DraftKings Tests Elasticity, Raises Antitrust Concerns With Proposed Surcharge On Winning Bets In High-Tax States

      August 2, 2024

      Brett Smiley

      Get Weekly Email Updates

      Covering all aspects of regulated U.S. online casinos, iGaming, sweepstakes, and more

      • About
      • Contact
      • Privacy
      • Terms
      • Disclosure
      • Responsible Gaming

      © 2025 Casino Reports. Web Design by Fhoke.