bet365 Launches New Daily Free-To-Play Game In Collaboration With Incentive Games

On Tuesday, bet365 announced the launch of “Prize Matcher,” a new daily free-to-play game developed in partnership with Incentive Games.

Prize Matcher is exclusive to bet365 and available in more than 130 countries. The game offers eligible players the chance to reveal three tiles every day and match symbols to win prizes. Plus, a Diamond symbol instantly awards players five free spins, with no symbol matching required. The game refreshes every Monday at 5 p.m. local time for new opportunities to win. 

“Yet again Incentive Games have delivered on a brilliant free-to-play product for bet365,” a bet365 spokesperson said via press release. “With customers able to uncover matching symbols and win Free Spins, Golden Chips, or Free Bet Credits, Prize Matcher becomes a welcome addition to our bet365 Games product platform.”

A ‘years-strong partnership’

“We are incredibly proud of the work that has gone into creating this new bet365 Games product. Prize Matcher is a premium free-to-play game and is a testament to the years-strong partnership between Incentive Games and bet365,” commented Amy O’Donnell, head of product at Incentive Games. 

bet365 and Incentive Games have been working together since 2022. The two have collaborated on several free-to-play games over the years, including “Bracket Challenge,” which offered players the chance to win up to $5 million by accurately guessing the result of every NCAA basketball tournament game.

Last July, the two companies partnered to launch “Unleash A Mercenary.” Based on bet365’s exclusive game “Mercenary X,” the title offered a similar format, in which players could reveal three tiles per day and win prizes.

“The game’s new features not only enhance player engagement but also provide bet365 with a versatile tool for customer retention and cross-selling within their gaming portfolio,” added O’Donnell of Prize Matcher.

About Incentive Games and bet365

Founded in 2013, Incentive Games is a B2B games provider headquartered in Edinburgh, Scotland. The company is known for its free-to-play games and has previously partnered with other major betting brands like FanDuel, Virgin Bet, and LiveScore. 

bet365 was founded in 2000 and has since grown into a betting giant serving over 100 million customers worldwide. The bet365 Sportsbook and Casino are accessible on both desktop and mobile, also offering a dedicated app that is free to download on both iOS and Android devices. The bet365 Casino is now available in two states — New Jersey and Pennsylvania — after its launch in the latter last month.