Sam Davies

The fact that some leagues are already engaging with prediction market platforms while others remain cautious suggests a familiar pattern.

“They will force operators to rethink how they drive engagement, especially among casual users," says Professor Leighton Vaughan Williams.

The white paper came with a dramatic title: “High Stakes: Gambling Reform for the Digital Age.” It was April 2023 and, after much delay, the British government had finally published a 268-page document of dense text out…