
Analysis
Virginia’s iCasino Bills Repeat Michigan’s Mistake — And Leave Revenue On The Table
Virginia can avoid Michigan's iCasino pitfalls by allowing multi-brand flexibility under single platform agreements.
March 3, 2026
Josh Pearl is an independent gaming consultant assisting various suppliers and operators. Previously he served as the senior director of new markets & strategic initiatives at Penn Interactive from 2016-2023.

Virginia can avoid Michigan's iCasino pitfalls by allowing multi-brand flexibility under single platform agreements.

Thoughts on the importance of skins/brands and how legislative frameworks can be structured to support multiple brands under one license.