Boyd Interactive Buys Resorts Digital Properties In New Jersey
The price of the deal was not disclosed, and the Associated Press reported the ink has been dry since Sept. 1.
Boyd Interactive has purchased Resorts Digital, the online gambling extension of Atlantic City's Resorts casino. The cost of the deal was not disclosed, according to an Associated Press report.
In the deal, Boyd snatched up ResortsCasino.com and MoheganSunCasino.com, along with an unused sports betting skin.
Resorts is keeping its deals in place with the bigger fish among its New Jersey online gaming brands — DraftKings, PENN Gaming, PokerStars, and ESPN BET. The two sites Boyd purchased are relative blips on the balance sheet for Resorts.
New Jersey regulators recently began breaking down individual performance by domain, not just lumping together all the skins that make up a brick-and-mortar operator's digital portfolio. Year-to-date, MoheganSunCasino.com has a little over $8.4 million in revenue, and ResortsCasino.com has revenue of $15.9 million in the state. For comparison’s sake, DraftKings has brought in $330.1 million, and ESPN BET $25.6 million.
And that's just in online casino — those figures don't include sports betting.
For the month of August alone, Mohegan Sun was at $1.1 million in revenue, Resorts at $2.1 million; DraftKings was at $43.2 million and ESPN BET $3.2 million.
According to the AP report, Mark Giannantonio, president of Resorts, said the deal with Boyd was signed Sept. 1.
Boyd's growing presence
“We are confident that this transaction will propel Resorts Digital’s proven success over the past decade to a new level through the scale of Boyd Interactive and its market-leading platform,” Giannantonio said in a statement received by the AP.
Boyd said in a statement that buying these properties “is consistent with Boyd Gaming’s strategy of building a profitable regional iGaming business integrated with our existing nationwide portfolio.”
“New Jersey has long been one of the nation’s leading iGaming states, and we look forward to further growing our presence in that state’s online gaming market in partnership with Resorts Casino in Atlantic City,” a Boyd representative said.
Despite Boyd's acquisition, Resorts Digital will maintain operations under Resorts Casino's existing sports betting and online gambling licenses, according to Giannantonio. The partnership will involve mutual promotion: Resorts Casino will advertise the ResortsCasino.com brand at its physical location, while ResortsCasino.com will promote the Atlantic City-based Resorts Casino Hotel to its online clientele.
Eric has been a professional editor and writer for more than 25 years, including nearly 20 years of experience covering the gambling industry. He was editor-in-chief of the poker magazine All In from 2005-2015 and manag…
