Horseshoe Online Casino Comes To Pennsylvania
The launch of the site, which is owned and operated by Caesars, marks the second state where Horseshoe is live
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The state of Pennsylvania is now home to the second Horseshoe-branded online casino, following Michigan’s launch of the Caesars Entertainment platform last month.
Building on the legacy of the Horseshoe brand — which dates back to 1951 — Caesars is seeking a multi-brand strategy in the competitive online casino industry, mimicking the moves of companies such as BetMGM, which, in neighboring New Jersey, operates not only the BetMGM brand, but also Borgata, Party, and Wheel of Fortune.
“The Horseshoe brand is anchored by a promise to put the player first,” Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital, said in a press release announcing the launch. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”
The release also notes New Jersey, West Virginia, and Ontario are next on the list to get a Horseshoe Online Casino, pending regulatory approval.
Famous brand
According to the release, Horseshoe Online Casino immerses players into a platform with the “classic sophistication” of the Horseshoe brand and its signature gold horseshoe icon — an emblem of good fortune displayed at 10 Horseshoe destinations operated by Caesars Entertainment in North America.
The online casino operates on a proprietary gaming platform with a bonus engine that allows for customizable player promotions.
Seeking to capture the vibe and brand of the Horseshoe Las Vegas on the Strip, the online casino offers games featuring Horseshoe iconography, high limit slots, specialty table games, and an expanded library of progressive jackpots.
The new platform features a collection of exclusive, Horseshoe-branded custom titles. Players can explore new games including Horseshoe Rising Rewards, 2x3x Horseshoe, Horseshoe 3 Coin Cowboy, and Horseshoe Slick Riches LuckyTap.
And as is the case with its sister site Caesars Casino, players at Horseshoe Online Casino can earn Caesars Rewards credits through their play that can be redeemed for experiences at one of Caesars’ 50-plus North American brick-and-mortar casinos. There are also promotions that would allow people the chance to win prizes taking them to Caesars properties — including Horseshoe Las Vegas — with packages featuring travel credits, culinary experiences, VIP nightlife, and more.
