Bally’s Ready To Debut Life-Size Monopoly Live Prize Wheel In Atlantic City

If you’ve ever wanted to step into the world of Monopoly, you may want to head down to Atlantic City for the July 4-5 holiday weekend or the following weekend, July 11-12.

Why? Because Bally’s Corp., in an effort to hype Monopoly Live, has built a life-size version of the Monopoly Live prize wheel. People can saunter up to it, give the wheel a spin, and win prizes. There are also bonus round opportunities.

The hype is intended to get people to try the game on the Monopoly online casino in New Jersey.

“Monopoly Live is one of the most recognizable experiences in live casino, and Monopoly Casino is a great way to play it,” Sina Miri, chief commercial officer for Bally’s Interactive, said in a press release. “We wanted to create an experience that makes players feel as though they’ve stepped onto the board. Bringing Monopoly Live to the Atlantic City Boardwalk allows guests to move beyond watching the wheel spin and step up to it themselves.”

Monopoly Live blends the energy of a live game show with the world of Mr. Monopoly. Broadcast from a studio with a live host, the game revolves around an oversized wheel, and players bet on where it'll stop. Land in the right spot and you can score cash prizes, multipliers, or a ticket into an augmented reality bonus round, where a 3D Mr. Monopoly hustles around the board scooping up rewards. It's the newest addition to Monopoly Casino, which keeps stacking up Monopoly-themed games to play.

Monopoly Casino is currently, by revenue, the 21st-largest online casino in New Jersey, with 2026 revenue of $5.9 million, according to the New Jersey Division of Gaming Enforcement.

For comparison, the market leader is FanDuel, whose online casino has taken in over $302 million thus far this year.