Denver Is The Home For bet365's United States Headquarters

Bet365 is wagering that 5,280 – as in feet above sea level – is the right choice for its U.S. headquarters, as it was announced Monday the UK-based company has chosen Denver for its base of operations.

The company plans to hire almost 1,000 employees at its HQ at One Platte in the city.

“We are thrilled to welcome bet365 and nearly 1,000 jobs to Colorado and congratulate them on the grand opening of their new U.S. headquarters here,” said Colorado Gov. Jared Polis in a press release. “Bet365 will create nearly 1,000 new good-paying jobs and as many as 300 this year that will help Coloradans earn a good living and support their families. We are confident they will quickly find that our great state is the best place to live, work and do business.”

The company, which was founded in 2000, is one of the largest gambling operators in the world, with revenues of over $4.5 billion dollars in the fiscal year that ended in March 2023.

While a major force overseas, bet365’s rollout in the United States has been slower and deliberate. The company is currently operating in 11 states.

The company expects to hire over 300 people in its first year in Denver, with most of the jobs in customer service, trading, and software development and technology.

"We are confident that Colorado’s nation-leading quality of life and culture of innovation will make our state a great home for bet365, and believe this expansion is a win-win, including Colorado workers. bet365 is committed to creating good-paying jobs and a culture of excellence for their employees,” said Eve Lieberman, the executive director of the Colorado Office of Economic Development Commission.

Currently, bet365 employs more than 7,000 people worldwide, including a North American presence in New Jersey.