• Industry
    • Opinion
    • Features
      • iGaming Data
      • Sports Betting Data
    • Finance
    • Online Casinos
    • Podcast

      News

      Virgin Online Casino Rebrands Itself As Monopoly Casino In New Jersey

      Virgin, which was one of the first online casinos to launch in the Garden State, is no more

      By Brett Smiley

      Last updated: November 6, 2024

      1 min

      monopoly board

      Virgin Casino, which has been operating online in New Jersey for over 10 years, rebranded itself Wednesday as Monopoly Casino.

      As of this writing at 10:30 a.m. ET, the site was undergoing maintenance, but users were told to “get ready to pass Go!” as the rebrand and relaunch was slated to happen “soon.”

      Both brands, owned by Gamesys, have operated overseas for years. 

      There was no reason given to New Jersey Virgin online casino users as to why the rebranding was happening.

      Past Virgin Casino users will be able to login using their Virgin usernames and passwords, and all account details will be seamlessly transferred. Users will have to download the Monopoly Casino app, however.

      The actual backend of the app will remain mostly the same, though users will find some new features in addition to the normal supply of online casino titles, such as: Monopoly slot titles; Monopoly rewards, where players can turn Monopoly money into real cash; a Monopoly VIP program; and “free parking picks,” where people can play a free daily game to win free spins every day. 

      5 November 1935. Popular board game Monopoly was put on sale by Parker Brothers Company in the USA. In the game, players roll two six-sided dice to move around the game board, buying and trading properties, with the aim of driving their opponents into bankruptcy. pic.twitter.com/j2pgFWipdd

      — Frank McDonough (@FXMC1957) November 5, 2024

      One potentially interesting wrinkle: In 2019, the Advertising Standards Authority in the U.K. told Gamesys that the company could not use the “Rich Uncle Pennybags” Monopoly mascot in promoting the casino (or any Monopoly-themed games) due to the potential of the character appealing to children.

      And on the U.K. Monopoly Casino site, there is nary a mention of the rich uncle.

      One of the first

      Launched on Jan. 24, 2014, Virgin Casino was one of New Jersey’s first legal online casinos. The particular form of gambling was legalized in the state on Feb. 26, 2013, with regulations adopted by the Division of Gaming Enforcement that October.

      “We’ve been rehearsing this moment for several years in the U.K., including dealing with players who have bet more than $4.3 billion on Gamesys games in 2013,” said Gamesys’ then-COO Lee Fenton at the time of launch. “VirginCasino.com has the most sought-after products, the most outrageous promotions, and a completely fun, safe online gambling experience designed especially for our new friends in New Jersey.”

      When it first launched, Virgin Casino highlighted the now-quaint fact that it offered “more than 30 uniquely designed casino games such as blackjack, roulette, baccarat, and amazing slots like Secrets of the Phoenix.”

      “We hope to provide New Jersey players with a globally leading, safe, fun, and rewarding online gambling experience,” said Sir Richard Branson, founder of Virgin Group, at the time.

      Get Weekly Email Updates

      Covering all aspects of regulated U.S. online casinos, iGaming, sweepstakes, and more

      Related Posts

      Sweeps Group Claps Back At American Gaming Association Claims

      new york skyline

      New York Gaming Board Aiming To Extend Casino Bid Deadline To June 2025

      A smoldering cigarette broken in half

      Smoking Policies In Nevada Casinos Now Facing Shareholders Scrutiny 

      online poker

      Rush Street Launches Multi-State Poker In Delaware, Michigan, And West Virginia

      Recommended Read

      hard rock atlantic city boardwalk

      Industry

      Online Casino Revenue In New Jersey Breaks $200 Million In A Month For First Time Ever

      There’s More…

      wpt hat

      News

      World Poker Tour Leaning Into Sweepstakes Side Of Online Poker With New ClubWPT Gold

      September 25, 2024

      Eric Raskin

      maryland capitol

      News

      Legislative Round-Up: Bans ‘Swept’ Away And The Sports Betting Roller Coaster

      April 9, 2025

      Chris Altruda

      wyoming scenic

      News

      Wyoming Legislature Creates Select Gambling Committee

      April 29, 2025

      Chris Altruda

      delta plane

      News

      Delta-DraftKings Partnership Won’t Exactly Bring Gambling To 30,000 Feet

      February 6, 2025

      Jeff Edelstein

      Get Weekly Email Updates

      Covering all aspects of regulated U.S. online casinos, iGaming, sweepstakes, and more

      • About
      • Contact
      • Privacy
      • Terms
      • Disclosure
      • Responsible Gaming

      © 2025 Casino Reports. Web Design by Fhoke.