BetMGM Taps Slots Influencer Brian Christopher As Newest Brand Ambassador

Erik Gibbs

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BetMGM has a new face to promote its casino and sports betting operations. It has announced an exclusive partnership with Brian Christopher, a well-known social media influencer who has developed a strong following through his streaming slot and casino content.

Christopher, renowned for his engaging slot machine videos and charismatic online presence, brings a unique flair to the gaming industry. His channels, including BCSlots and BCSlots2 on YouTube, as well as BCSlots on Facebook and Kick, have amassed a substantial following, with millions of monthly viewers who tune in for his entertaining and informative productions revolving around slot machine play.

The partnership is set to leverage this influence by featuring Brian Christopher’s signature style in live streams that will showcase BetMGM’s offerings, providing an immersive experience for viewers and players alike.

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”

Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM

The collaboration will also offer exclusive experiences that extend beyond the digital realm. Christopher, who is now officially a BetMGM Ambassador alongside Jamie Foxx, Jalen Rose and others, will engage with the gaming community through various platforms, offering insightful commentary and interactive sessions.

These will include live streams, social media interactions, slot tours, in-person meet-and-greets, and virtual player events. All are designed to bring fans closer to the action and highlight BetMGM’s gaming world.

[Also See: ‘Influencers’ Provide Some Of The Most Effective Marketing For Casinos]

At the core of this partnership is a shared commitment to responsible gaming. Both BetMGM and Christopher advocate for gambling to be a source of fun and entertainment, not a necessity. To support this vision, Christopher will highlight BetMGM’s responsible gaming tools and resources, emphasizing the importance of setting limits and playing within a budget.

Tapping into influencer power

Christopher’s influence in the gaming sector is well-established. His award-winning content has garnered a loyal fan base through his various brands. His social media channels boast 8 million unique monthly viewers and 1.8 million subscribers, recently achieving a new milestone of 1 billion video views. In recognition of his impact, Brian Christopher Slots was named Streamer of the Year and Slot Collaboration of the Year at the CasinoBeats Game Developer Awards presented by SBC in 2023.

BetMGM also has its own bragging rights. The company’s accolades include being named Casino Operator of the Year by organizations such as SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards.

The synergy between Brian Christopher Slots and BetMGM is expected to fortify the position of both brands in the gaming landscape, especially as influencers become a popular promotional tool for online gambling operators. This collaboration marks a new chapter in the evolution of online gaming, where the power of social media influence is harnessed to create a more engaging and responsible gaming ecosystem.

Christopher’s stature in casino gaming extends beyond his YouTube channel. He is the creator of the BCSlots at Plaza space in Downtown Las Vegas and co-created the Brian Christopher’s Pop’N Pays More slot machine with Gaming Arts.

He has also been deeply involved in the community, repeatedly receiving recognition for his contributions with numerous scholarships, bursaries, and accolades. This includes, when he was just 18, having been named Junior Citizen of the Year by the City of Burlington.