PlayStar, Strive Gaming Announce Online Casino Partnership
PlayStar is moving its player account management system to Strive with eye on future expansion
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PlayStar, one of New Jersey’s online casino operators, will be moving its player account management system (PAM) to Strive Gaming, a platform provider built specifically for the North American market.
In addition to partnering with the New Jersey online casino, Strive will also be launching its PAM system in the Canadian provinces of Ontario and, before long, Alberta.
“PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America,” Max Meltzer, the CEO of Strive Gaming, said in a press release. “They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets. Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
The goal is growth
PlayStar chose Strive after a long evaluation, as it sought a partner that can help them with its future expansion plans across the North American continent.
“As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical,” said Fredrik Liljewall, CEO at PlayStar. “Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”
The partnership is another feather in the cap for Strive, as it now claims to support more B2B PAM customers in the U.S. than any other platform provider.
