Bet365 Launches Online Casino In Michigan

Bet365 entered its third marketplace for online casino gaming Friday with a launch in Michigan.

The England-based outfit, which also launched sports betting in the Wolverine State on Friday morning, previously established an iGaming presence in large-market states New Jersey and Pennsylvania. It launched in New Jersey in 2019 before being tethered to Presque Isle Casino as part of its July 2024 launch in the Keystone State.

“We’re excited to bring bet365 to Michigan and introduce a better way to bet,” said Trip Stoddard, head of business development at bet365. “This is a mature market with knowledgeable fans, and we’re confident our product stands apart. Features like our Early Payout offer, combined with our in-play experience and integrated casino, give players more ways to engage and more reasons to choose bet365.”

Space for bet365 in Michigan — which has three commercial licenses and 12 tribal-based ones — became available on April 1 when PokerStars vacated its license tethered to the Little Traverse Bay Bands of Odawa Indians.

Bet365 is the second large operator to enter Michigan in the last five months. Hard Rock launched in early December via the Island Resort & Casino.

Introductory promotional offer

Given the hyper-competitive Michigan marketplace, bet365 is hoping to quickly gain marketshare with an aggressive opening promotional gambit that includes up to 1,000 free spins and up to a $1,000 deposit match.

Another attractive feature is bet365’s free daily Prize Matcher, which allows customers to play daily for prizes that are worth up to $5,000 weekly. Among its most popular and highest-paying slots are Mega Poker, Big Bass Splash, Texas Tea, and Eye of Horus.

Bet365’s internet casino platform in New Jersey has been on an uptick lately, posting a record monthly revenue total of $3.4 million for March. Its $8.3 million in first-quarter winnings was more than double the revenue it generated in the first three months of 2025.

It has enjoyed a similar beginning to the year in Pennsylvania, boosted by revenue growth in table games and lessening of promotional spend on slots. The $9.8 million in taxable winnings in January and February is a 113.2% increase versus the same two months in 2025.

Can bet365 put Michigan over the top?

Michigan occupies a middle ground of sorts among the “Big 3” when it comes to online casino revenue. It usually finishes second to Pennsylvania in terms of gross revenue, but the 4% in promotional deductions allowed for most operators to put against gross revenue means the Wolverine State consistently challenges New Jersey for the highest monthly adjusted gross revenue total in the group.

The Wolverine State surpassed $300 million in gross revenue for the first time last December — hardly a coincidence since Hard Rock was keen to make an impact over the course of its first full month of operations. Its $296.7 million AGR for that month, though, is currently the all-time national high and well ahead of the bests from New Jersey ($273.2 million in December 2025) and Pennsylvania ($259.7 million in December 2025).